Live From The NAMM Show 2022 - Music's Largest Trade Show

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Cosmo Music at The 2022 NAMM Show - Music's Largest Trade Show

National Association of Music Merchants - The NAMM Show 2022, Anaheim California

The Cosmo Team is Back

We last ventured down to The Golden State for the best that the music industry has on offer back in January 2020 - we were among the record 115,000 attendees from over 130 countries - little did we know, it would be a while before we would return! The NAMM Show, which has been held at the Anaheim Convention Center since 1978 (NAMM has gatherings going back to 1904), was pushed to June as a virtual event last year and an in-person June event for this year. Sure we're a bit tentative about the prospect of travelling again, but we're excited to reconnect with our long time partners (like Taylor, Martin, Ibanez, ESP, Lowden, Yamaha, Korg, Orange, Laney, Tama, and Ludwig to name drop a few) as well as the opportunity to seek out new ones. We're also thrilled that Tamara Freethy, our marketing manager, was recognized and selected by NAMM to take part in the Women of NAMM (WON) program this year at The NAMM Show. This NAMM group was created to expand diversity, inclusion and support for women in the music products industry and offers a scholarship to help fund six women's journey to their first NAMM. We're looking forward to what Tamara shares with you all!

Follow Live Streams, Videos, Photos, and Announcements from The NAMM Show

Cosmo is Going Live

The Cosmo team were among the first to bring a camera and microphone to the NAMM floor in 2013 in an effort to share the spectacle with the world. We've captured the sights and sounds highlighting new instruments and gear, performances, as well as exclusive interviews with artists and industry leaders - we have shared nearly 1,000 videos and countless photos since. This year we're sharing even more...

  • We invite you to watch live with Taylor, Martin, Boutique Guitar Showcase, Ibanez, and Tama (see our schedule below for live streams on YouTube, Twitch, Facebook, Instagram, and Twitter)
  • We will be oversharing on Twitter with lots of NAMM news (#CosmoNAMM)
  • Direct from the team in Anaheim, posting lots of images and video on Instagram and TikTok
  • Posting a bit more sparingly with sights and announcements from our team in Richmond Hill on YouTube, Facebook, and LinkedIn
Cosmo Music on Twitter

Twitter

Daily Live Streams, Lots of Sights, Lots of NAMM News

Cosmo Music on Instagram

Instagram

Daily Live Streams, Lots of Daily Stories/Reels/TV Sights, Select Photos, Select Short Videos

Cosmo Music on TikTok

TikTok

Lots of Short Videos

Cosmo Music on Facebook

Facebook

Daily Live Streams, Select Videos, Select Photos, Select Announcements

Cosmo Music on YouTube

YouTube

Daily Live Streams, Select Videos

Cosmo Music on Twitch

Twitch

Daily Live Streams

Cosmo NAMM 2022 Coverage Schedule

Cosmo Music Journey to The 2022 NAMM Show

Cosmo Team Journey to The NAMM Show

Wednesday, June 1, 2022

Follow our travel day us as we journey from YYZ to LAX then get settled in Anaheim. We'll share a few moments from our NAMM team: Mark Hebert (President and CEO), Jerry Hunt (VP – Procurement & Strategic Sourcing), Chris Bailey (VP – Marketing), Kevin Rohm (Manager of Repair Training and Development), Tamara Freethy (Marketing Manager), Dan McAuley (Assistant Buyer), Daniel Ellison (Launch Music Operations Manager), Rob Vendrasco (Music Gear Specialist - Guitars), Taylor Lucas (Media and Content Producer), and Michael Langton (Photographer).

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Cosmo Music SKB Factory Tour 2022

SKB Factory Tour

Thursday, June 2, 2022
11:30am - 1pm EST

SKB is recognized globally as an industry leader in the design and manufacture of molded polymer transport cases. Our team will be touring their factory in Orange County and sharing behind the scenes photos and videos along the way. Cosmo offers over 850 different SKB cases, shop SKB Cases.

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Cosmo Music at the 2022 Taylor Guitars Catch Event

Live Stream: Taylor Guitars Catch Event

Thursday, June 2, 2022
6 - 7pm EST

Live stream us on:

This is always a highlight of our annual pilgrimage to NAMM; watch live as our own Cosmo-famous Rob Vendrasco and Ryan McMullen of Taylor Guitars reveal this year's 'catch' Taylor guitars. These will be stunning Taylor custom guitars with unique appointments that are one-offs or extremely limited runs. Originally taking its name from the restaurant where Taylor originally held this event, it also has a double meaning as an opportunity to 'catch' a Taylor guitar you can't find anywhere else in the Taylor universe - including their custom program.

See Something You Like?

If you spot something you like, be sure to post a comment in one of our live streams (or contact our Customer Support at support@cosmo.ca, 1-800-463-3000) so a specialist can help you secure your dream guitar!

Update: View the Video & Images from the Taylor Guitars Catch Event

June 2, 2022

We we treated to dozens of unique Taylor Custom Guitars; see the 14 that caught our eye and will be coming to Cosmo Music soon!

Cosmo Music at The 2022 NAMM Top 100 Dealer Awards

Top 100 Dealer Awards

Thursday, June 2, 2022
9:30 - 11pm

2022 marks another year Cosmo Music has been named one of the Top 100 Dealers by the global association of music products and music retailers. NAMM's Top 100 Dealer Awards honours music retailers worldwide, those who demonstrate exceptional commitment to their stores, neighbourhoods, and customers, and share in a vision of creating a more musical world through their local communities. Cosmo Music won Best Marketing & Sales Promotion in 2018, Dealer of the Year in 2019, Best Store Design in 2021, and has been a Top 100 Dealer for the past several years. Fingers-crossed for 2022!

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Cosmo Music Live Stream with Taylor Guitars Featuring Andy Powers at The 2022 NAMM Show

Live Stream: Taylor Guitars Featuring Andy Powers

Friday, June 3, 2022
noon - 1pm EST

Live stream us on:

We're kicking off the opening of The NAMM Show with an exclusive live feed from the Taylor room with Andy Powers. Andy is the force behind the new all-koa 700 series and the American Dream Series - join us as he speaks to the development and performance of these incredible guitars. Andy will be joined by Taylor's Marc Seal and our own Rob Vendrasco to talk Taylor and play some of these guitars.

Taylor's New All-Koa 700 Series Guitars

Expanding Taylor's Koa Collection, the all-new all-solid Koa 700 Series offers guitar players a whole new Koa experience in look, feel, and sound. Beautifully-grained selections of Koa, in a barely-there finish allows you to feel the warm wood texture and enhances each guitar's acoustic resonance. Powered by a new V-Class voicing recipe, Koa’s sweet midrange sings out more vividly with a punchier response than ever before. Choose from the Grand Auditorium 724ce and Grand Concert 722ce at Cosmo Music.

Taylor's American Dream Series Guitars

Designed at the intersection of craftsmanship, rich acoustic tone, and value for everyday musicians, the American Dream Series is Taylor's most affordable family of solid-wood, U.S.-made acoustic guitars. Each guitar boasts all the projection, sustain, and tonal depth a player would expect from a Taylor, presented at a price that makes premium craftsmanship accessible to more players. Finished off with clean appointments to preserve their rootsy look, American Dream Series guitars delivers neo-vintage inspiration for players of all styles. Shop the American Dream Series at Cosmo Music.

Andy Powers - Chief Guitar Designer, President and CEO

Andy is a master guitar designer and third partner to co-founders Bob Taylor and Kurt Listug - he has been the creative wellspring for Taylor’s guitar development and innovation since his arrival in 2011. His expertise as a craftsman blends a finely honed sense of aesthetics with nuanced woodworking skills, building upon the rich heritage of previous generations of instrument makers while advancing the art form into inspiring new sonic territory. Andy has delivered a steady stream of musically inspiring innovations to the Taylor line. Among his recent award-winning designs are his V-Class bracing, Builder’s Edition models, American Dream Series (watch Andy's demo of the AD17e Blacktop), and the new all-solid Koa 700 Series.

Marc Seal - Touring Product Specialist

Marc has been described as a melodic technician, admired by tens of thousands of ambitious guitarists. Internationally renowned for his high level of musical accomplishments and fluid style, Marc’s credentials include graduating from the prestigious Musicians Institute (GIT), hosting The Ultimate Guitar Show, and numerous affiliations with top guitar brands like Taylor Guitars. From tours across North American as a product specialist for Taylor Guitars (if you missed Marc at Cosmo, watch the Taylor Guitars Roadshow Highlights), to creating content online for musicians worldwide, Marc continues to motivate, inspire, equip, and lead musicians becoming the next generation of prolific guitar players. Watch our last video with Marc at NAMM 2018.

Spot Something You Like?

If you spot something you like, be sure to post a comment in one of our live streams (or contact our Customer Support at support@cosmo.ca, 1-800-463-3000) so a specialist can help you secure the right Taylor for you!

Cosmo Music Live Stream Boutique Guitar Showcase at The 2022 NAMM Show

Live Stream: Boutique Guitar Showcase

Friday, June 3, 2022
3 - 4pm EST

Live stream us on:

Update: View the Video & Images from the NAMM Floor

June 3, 2022

We spoke with the curator and guitar makers behind these artfully crafted instruments. The Boutique Guitar Showcase offers a selection of some of the world's most innovative and rare guitars, carefully curated by Jamie Gale - who travels the world with his team, working with top guitar makers, retailers, artists, and the NAMM Show. This year, Boutique Guitar Showcase exhibited 28 Boutique Guitar Makers, promoting "Unique, World Class Guitars" and the talented builders behind them.

We got the opportunity to speak with Guido Brancalion from Marconi LAB, Joa Opetiz & Julio Martins from AVA Guitars, Kazuma Tanabe from OOPEGG, Michihro Matusda from Matsuda Guitars, Bruno Bacci Liutaio from Bacci Guitars & Basses with a special guest Mark Lettieri (guitarist from Snarky Puppy).

We also had the opportunity to view The Gold Collection presented by The Project of Three featuring Michael Spalt, Adriano Sérgio, and Ulrich Teuffel.

Join us live from the NAMM Show floor on Friday, as we speak with the curator and guitar makers behind these artfully crafted instruments. The Boutique Guitar Showcase offers a selection of some of the world's most innovative and rare guitars, carefully curated by Jamie Gale - who travels the world with his team, working with top guitar makers, retailers, artists, and the NAMM Show. This year, Boutique Guitar Showcase will exhibit 28 Boutique Guitar Makers, promoting "Unique, World Class Guitars" and the talented builders behind them.

Marconi LAB

From the foundation to today, Marconi LAB's mission has always been to design and build dedicated custom instruments, to meet the unprecedented requests of musicians. The experience, over the years, in building and modifying existing tools, has been fundamental in their growth, working closely with artists of various musical backgrounds to satisfy their style, technique, comfort, and architectural needs. Shop Marconi LAB guitars now.

AVA

AVA is a statement of independence and freedom for mature, self-confident, and successful music players. With sophisticated design and icon shape, AVA reinvents the archetype with the perfect blend of innovative technology and hand-craftsmanship. Playing an AVA is an experiential discovery, offering comfort and perfect equilibrium on the player's shoulder. Ava One gives a broad set of feelings , from the warmest and soft sensations to the most wild and cold roar, with such an immediate response to players’ excitement!.

Dingwall Guitars

From Saskatoon, Saskatchewan, Dingwall Guitars has a core team of 14 that are heavily involved in the selection of woods, production, and customer service. Each member is passionate, driven, hardworking, honest, and creative - but above all - they're obsessed with their craft, leaving their mark with every instrument that leaves their shop. It's their hope that customers are not only blown away by the quality of feel and construction, but the spiritual connection of the instrument as you bring out the best of it and it brings out the best in you.

Donal McGreevy Guitars

Being surrounded by music and woodwork as a child, Donal became obsessed with guitar making. While studying at the Lagan Lutherie School in Belfast, under the expert tutelage of Sam Irwin, Donal built his first guitar. From the outset it was important that he created his own designs and carved his own wood with unique style, tonality, and aesthetic - elegance through simplicity, showcasing the true beauty of the wood. With carefully considered design and the very best materials, Donal ensures the highest quality craftsmanship in his work.

Galloup Studios

Bryan has been repairing and making fretted musical instruments for over 40 years. As a musician, he quickly identified guitars that were noticeably better instruments which became the center of his focus. Through playing and repairing these outstanding examples, laid the foundation for his understanding of what a world class instrument should be. Today, after decades as a Luthier and performer, Bryan’s understanding of the guitar market gives him an edge not many have. This is what he brings to the bench with every instrument he creates.

JJ Guitars

JJ Guitars are traditionally handcrafted from the finest materials and played by some of the finest musicians in the industry. Artists include Simon Townshend of The Who, Matt Schofield, Tomo Fujita, and Joe Berger to name a few. Having gained a worldwide reputation for excellence and sonic quality, JJ Guitars is proud to serve the most demanding musicians in providing the sonic tones that can be found on recordings and stages around the world.

Torzal Guitars

Torzal Guitars produces the Natural Twist, the world’s most ergonomic electric bass guitar, as well as a full line of custom electric and bass guitars. All Torzal guitars made by hand in Austin, Texas, from one of the most skilled custom bass guitar builders in the world. Jerome built the first Torzal ergonomic bass while he was still in college, supported by a grant from a foundation dedicated to funding invention and innovation. For a first effort, it was an extraordinary success. The bass’s design was quickly recognized as a groundbreaking accomplishment, and the Torzal was included in a special exhibition of new musical instruments at the Smithsonian Institution’s Museum of American History.

See Something You Like?

If you spot something you like, be sure to post a comment in one of our live streams (or contact our Customer Support at support@cosmo.ca, 1-800-463-3000) so a specialist can help you secure your boutique guitar!

Cosmo Music Live Stream Martin Guitars Featuring Chris Martin at The 2022 NAMM Show

Live Stream: Martin Guitars Featuring Chris Martin

Saturday, June 4, 2022
5 - 7pm EST

Live stream us on:

Join us with an exclusive live stream with Chris Martin! From the NAMM floor, we'll be at the Martin booth - and they have a lot of exciting guitars to share with us - milestone pieces, one-of-a-kinds, customs, new Authentic models as well as many more new models. We'll also be highlighting many guitars that are on their way to Cosmo. Joining Chris will be our own Rob Vendrasco and the man who is across all the production at Martin, Fred Greene. Don't miss this jam-packed journey through these extraordinary guitars as well as topics like FSC sustainability and wood utilization.

Chris Martin - Executive Chairman

Chris Martin IV has spent over 40 years in the family business and is widely admired by the industry. As the sixth generation of the Martin family, Chris steered the company through its biggest period of growth, with innumerable changes in the world and in music for over three decades. Each generation of his family passed along to the next the things that matter most: dedication to craftsmanship, working with care and patience, maintaining the highest quality standards, taking the long view, and protecting the environment. In 2021, Chris retired as CEO of the company but continues his family legacy as Executive Chairman.

Fred Greene - Vice President of Product Management

With a love for guitars, Fred worked tirelessly progressing through the ranks at Gibson - as a janitor, production worker, plant scheduler, department manager, plant manager, general manager of Gibson Electric, and eventually Chief of Operating Officer. He learned what it takes to run a business and earned the opportunity to work for America’s oldest and most prestigious acoustic guitar factory (C.F. Martin & Co), as VP of Manufacturing. Fred’s most recent achievement was taking over the role of VP of Product, with the responsibility of charting Martin's product strategies moving forward.

Cosmo Music at The NAMM 2022 Best In Show

Best In Show

Sunday, June 5, 2022
11am - 1pm EST

What instruments and gear are likely to be a big deal and drive the industry in the year ahead? We'll be sharing the winners in real-time at the popular closing NAMM U Breakfast Session from The 2022 NAMM Show. A panel of retail gear experts will scour the exhibit floors to bring you their picks (check out the 2020 selections).

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Cosmo Music Live Stream Taylor Guitars at The 2022 NAMM Show

Live Stream: Taylor Guitars

Sunday, June 5, 2022
2 - 3pm EST

Live stream us on:

It is always a pleasure to speak with Ryan McMullen of Taylor Guitars; he brings a wealth of knowledge, experience, and Taylor passion (if you haven't seen his latest video with Cosmo, be sure to check out his all-koa Taylor 700 Series demo review video). Join us live as Ryan and our guitar specialist Rob Vendrasco tour what's showing at the Taylor room from The NAMM Show. Ryan and Rob will be highlighting many of the guitars and accessories that are also in-stock right now at Cosmo Music.

Cosmo Music has always been behind the Taylor Guitars lineup since they first arrived in Canada in the late 1970s. In fact Cosmo Music is officially Taylor Guitars' first and oldest dealer in Canada. Cosmo Music is also home to the world's first dedicated Taylor Guitars Acoustic Room and recognized as Canada's first and only Taylor Premier Online Dealer (exclusive group recognized by Taylor for serving the online community with high standards of Taylor guitar selection, customer satisfaction, and professionalism). Be sure to shop Taylor Guitars and check out The Cosmo Collection which includes a distinctive selection of finely crafted Taylor Guitars, designed with bespoke aesthetics and soaring tones; including Taylor Custom Guitars, Limited Editions, Builder's Editions, and Cosmo Music Exclusives.

Ryan McMullen

Ryan McMullen is the District Sales Manager for Taylor Guitars in Canada and the Pacific Northwest. A 16-year employee of the company, Ryan started working in Customer Service for Taylor Guitars and after seven years moved to the sales department. A life-long Taylor owner, Ryan purchased his first Taylor guitar (510) as a boy in 1986 for the original Lemon Grove factory and has been playing it ever sense. He is a musician and member of a couple of bands playing in the San Diego area.

Spot Something You Like?

If you spot something you like, be sure to post a comment in one of our live streams (or contact our Customer Support at support@cosmo.ca, 1-800-463-3000) so a specialist can help you secure the right guitar for you!

Cosmo Music Live Stream Tama Drums at The 2022 NAMM Show

Live Stream: Tama Drums

Sunday, June 5, 2022
5 - 5:30pm EST

Live stream us on:

From The NAMM Show floor, John Palmer of Tama Drums and our own Rob Vendrasco will be live from the Tama booth. John will be showing a collection of Tama snare drums that are on offer here at Cosmo Music.

Transcend trends with timeless Tama snare drums and drum sets, thrones, pedals, and accessories - shop Tama at Cosmo Music.

Spot Something You Like?

If you spot something you like, be sure to post a comment in one of our live streams (or contact our Customer Support at support@cosmo.ca, 1-800-463-3000) so a specialist can help you secure the perfect Tama drum for you!

Cosmo Music Live Stream Ibanez Guitars at The 2022 NAMM Show

Live Stream: Ibanez Guitars

Sunday, June 5, 2022
6 - 7pm EST

Live stream us on:

Join us live from the Ibanez booth at The NAMM Show! Thomas Appleton from Ibanez joins our own Rob Vendrasco to show and play all that is new and coming from Ibanez. Ibanez is well known for their impressive list of artists - we can't leak what they have coming out yet, but we can guess that almost all of their signature artists have models that have new productions planned and we will have lots to play and show. There should be something new from the GIO Series (developed for players who want Ibanez quality in a more affordable package) as well.

Ibanez was one of the first Japanese musical instrument companies that gained traction in the US and Europe before succeeding worldwide. They strive to make high quality, cutting edge musical instruments that any musician can afford and enjoy. They produce guitars, basses, electronics, amplifiers, accessories, and more. Check out what Cosmo has on offer right now, shop Ibanez.

Spot Something You Like?

If you spot something you like, be sure to post a comment in one of our live streams (or contact our Customer Support at support@cosmo.ca, 1-800-463-3000) so a specialist can help you secure the perfect Ibanez guitar for you!

NAMM 2022 News

We will also be oversharing on Twitter with lots of NAMM news (#CosmoNAMM).

Ibanez Guitars

Ibanez Guitars

At the NAMM Show this year, Ibanez went all out with new signature models. Ibanez has always been a host to some huge names in the guitar world, and this year showed some sweet new models from artists like Steve Vai, Joe Satriani, Nita Strauss, Jake Bowen, Tom Quayle, Josh Smith, Lari Basilio, George Benson, Andy Timmons, Kiko Loureiro, and more. Watch Mike Orrigo from Ibanez go through these models in our live stream.

Tama Drums

Tama Drums

We visited the Tama Drums booth to see a variety of new offerings. From the NAMM Show floor, John Palmer of Tama Drums and our own Rob Vendrasco show and play some of Tama's snare drum collection. Watch the full live stream.

Taylor Guitars with Ryan McMullen

It is always a pleasure to speak with Ryan McMullen of Taylor Guitars. He brings a wealth of knowledge, experience, and Taylor passion (if you haven't seen his latest video with Cosmo, be sure to check out his all-koa Taylor 700 Series demo review video). Ryan joined us live with our own Rob Vendrasco on a tour of the Taylor room from The NAMM Show. Many of these guitars are also available here at Cosmo Music.

NAMM 2022: ESP Guitars

ESP Guitars

ESP guitars have always been known to have radical, bold, and fresh designs that are tailored to the more progressive and heavy metal genres. These axes are often built for speed and style. We toured the ESP booth at NAMM 2022 to see what was new.

NAMM 2022: Martin Guitars

Martin Guitars Featuring Chris Martin

June 4, 2022

In our exclusive live stream with Chris Martin from the NAMM floor, we explored a lot of exciting guitars that Martin shared with us. Milestone pieces, one-of-a-kinds, customs, new Authentic models as well as many more new models. We also highlightrf many guitars that are on their way to Cosmo. Joining Chris was our own Rob Vendrasco, and the man across all the production at Martin, Fred Greene. This was a jam-packed journey through these extraordinary guitars.

Taylor Guitars Featuring Andy Powers

Taylor Guitars Featuring Andy Powers

June 3, 2022

We're kicked off the opening of the NAMM Show with an exclusive live feed from the Taylor room with Andy Powers. Andy is the force beind the new all-koa 700 series and the American Dream Series. Andy was joined by Taylor's Marc Seal and our own Rob Vendrasco to talk Taylor and play some of these guitars.

Boutique Guitar Showcase

June 3, 2022

This year, the Boutique Guitar Showcase exhibited 28 Boutique Makers, promoting Unique, World Class Guitars and the truly talented builders behind them. These are world class builders that focus their inspiration in building some truly wild and conceptual guitars. We went live and talked to some of these uniquely inspired builders.

Taylor Catch Event

Taylor Catch Event

June 2, 2022

Originally taking its name from the restaurant where Taylor originally held this event, it also has a double meaning as an opportunity to 'catch' a Taylor guitar you can't find anywhere else in the Taylor universe - including their custom program. These are stunning Taylor custom guitars with unique appointments that are one-offs or extremely limited runs, and we take a look at some that will be arriving at Cosmo Music.

Cosmo Music Selected as NAMM's 2022 Top 100 Dealers

Cosmo Music Selected as NAMM's 2022 Top 100 Dealers

April 28, 2022

Our Cosmo team and family is honoured to be named one of NAMM's 2022 Top 100 Dealers for the sixth consecutive year! To determine who makes NAMM's Top 100 Dealer list, an independent panel of judges reviews hundreds of submissions rated across multiple categories that includes effectiveness in marketing, customer engagement, innovation, and more.

Taylor's New All-Koa 700 Series Guitars at Cosmo Music

Taylor's New All-Koa 700 Series Guitars

May 26, 2022

The NEW Taylor all-solid Hawaiian koa 700 series has arrived with beautifully grained select-grade koa, tone-enhancing thin finish, and a vibrant new voicing add up to a dynamic new koa experience in look, feel, and sound. We take a look at the compact 722ce and the versatile 724ce in our demo review.

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion global music products industry. NAMM is comprised of approximately 10,400 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music-making across the lifespan. For more information about NAMM, visit www.namm.org.

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